Led the art direction, design and development for several brand and seasonal digital experiences including LC Lauren Conrad and trend destinations. Working from marketing strategies, I collaborated with copywriters and photo art directors to create engaging experiences, highlighting product and content priorities through storytelling and inspiration.
Read about my work on the LC Lauren Conrad brand digital experience below.
LC Lauren Conrad digital experience
In 2017, the LC Lauren Conrad branding evolved. Part of the evolution included a new digital content strategy and experience. My copy partner and I developed bi-monthly storytelling updates, focusing on product delivery themes and new launches including the dress shop, festival, maternity, swim and runway.
Art Director and Designer: Jamie Good
Copywriter: Alyx Minor