LC Lauren Conrad Digital Experience
Kohl's sought to transform the LC Lauren Conrad digital content strategy and experience to showcase the brand's evolving vision better and engage customers. Collaborating with a copy partner, I developed storytelling updates centered on product delivery themes and new launches, highlighting collections such as Dress Shop, Festival, Maternity, Swim, and Runway.
View LC Lauren Conrad's brand digital experiences below.
Opportunity: Kohl's recognized an opportunity to transform Kohl’s exclusive brand LC Lauren Conrad’s digital content strategy and experience in order to showcase the brand's evolving vision and engage customers.
Solution: I collaborated with my copy partner to develop storytelling updates that centered around product delivery themes and new launches. This involved highlighting various collections, including the Dress Shop, Festival, Maternity, Swim, and Runway collections.
Outcome: The LC Lauren Conrad brand successfully transformed its digital content strategy and experience. Storytelling updates effectively highlighted collections and product delivery themes and showcased the brand's evolving vision.
Skills used: Visual design, creative concepts, typography and layout, photography and illustration direction, HTML/CSS, storytelling, communication, collaboration, project management, trend awareness, problem-solving, adaptability