Digital Experiences
As the leader of art direction, design, and development, I created several brand, seasonal, and informational digital experiences. Based on marketing strategies, I collaborated with copywriters and photo art directors to create immersive experiences that showcased product, content priorities, and Kohl’s differentiators through storytelling and inspiration. The result was engaging experiences that effectively highlighted the brand and seasonal themes.
Read about my featured projects below.
Featured Projects
LC Lauren Conrad Digital Experience
Opportunity: Kohl's recognized an opportunity to transform Kohl’s exclusive brand LC Lauren Conrad’s digital content strategy and experience in order to showcase the brand's evolving vision and engage customers.
Solution: I collaborated with my copy partner to develop storytelling updates that centered around product delivery themes and new launches. This involved highlighting various collections, including the Dress Shop, Festival, Maternity, Swim, and Runway collections.
Outcome: The LC Lauren Conrad brand successfully transformed its digital content strategy and experience. Storytelling updates effectively highlighted collections and product delivery themes and showcased the brand's evolving vision.
Skills used: Visual design, creative concepts, typography and layout, photography and illustration direction, HTML/CSS, storytelling, communication, collaboration, project management, trend awareness, problem-solving, adaptability
9 Ways to Win Black Friday
Opportunity: Kohl's aimed to stand out during the competitive Black Friday season by highlighting their unique offerings to customers.
Solution: Collaborating with a copywriter, I designed the "9 Ways to Win Black Friday" digital experience by integrating the holiday seasonal toolkit. This approach allowed us to emphasize Kohl's key differentiators while maintaining a consistent, festive visual theme that resonated with customers during the holiday season.
Outcome: The successful campaign became an evergreen experience, driving increased customer engagement for several holiday seasons.
Skills used: visual design, creative concepts, typography and layout, communication, collaboration, project management, problem-solving, adaptability, UX design
Kohl’s Cash Landing Page
Opportunity: Kohl's aimed to educate new customers about their unique offering, Kohl's Cash, by creating a dedicated landing page on Kohls.com.
Solution: Collaborating with a copywriter, I concepted and designed the Kohl's Cash landing page, focusing on a visually appealing and easily understandable presentation of information.
Outcome: The successful landing page increased awareness with Kohl's Cash program.
Skills used: visual design, creative concepts, typography and layout, communication, collaboration, project management, problem-solving, adaptability, UX design