Launch of Maternity
In the spring of 2017, Kohl’s highlighted the maternity category by launching their private brand a:glow and carrying Pip & Vine by Rosie Pope. My role was to create the overarching maternity category branding, toolkit and digital experience. Working on the launch featured a trip to NYC for an exclusive photo and video shoot with Rosie Pope, her family and mama-to-be influencers.
Art Director and Designer: Jamie Good
Copywriter: Kristin McComas