I have played an integral role in several key category launches, including Maternity and Adaptive for Kids. I have developed category brand toolkits and concepts that aligned with the category and brand’s vision and values. Additionally, I have overseen the creative teams responsible for launching new categories, collaborating closely with cross-functional teams to ensure a cohesive and seamless customer experience.
Read about my work on the launch of Maternity below.
Launch of Maternity
Opportunity: Kohl's recognized an opportunity to showcase their Maternity category by introducing their private brand, a:glow, and offering Pip & Vine by Rosie Pope.
Solution: As the creative lead, I developed the overall category brand toolkit, and digital experience for the Maternity category, in preparation for the launch. This included supporting an exclusive photo and video shoot with Rosie Pope, her family, and expecting influencers in New York City.
Outcome: The overall category brand, toolkit, and digital experience effectively conveyed the brand's vision. The exclusive photo and video shoot with Rosie Pope, her family, and expecting influencers in New York City effectively showcased the Maternity category and resulted in increased interest and strong social engagement.
Skills used: Visual design, creative concepts, art direction, problem-solving, communication, collaboration, project management, adaptability, trend awareness, leadership